THE PROCESS

There are words that sound nice, then there are words that convert. This process will help us achieve both.

WORK WITH ME
 

Step 1

COMPATIBILITY & Roadmapping

To start, we’ll assess where you are right now with your copy, what’s working and what’s not, and what you’d like it to achieve. From there, we can decide if we’re a good match.

  • Fill out this form to tell me about your goals, audience, and what’s working and not.

  • I’ll schedule a short meet and greet to dig into your form responses, timeline, and budget.

  • If we’re a good fit, I’ll send an outline of deliverables that may include (depending on your needs): website copy, launch copy, a social media tool kit, and a brand messaging guide.

  • Sign the agreement and send a 50% deposit to move forward.

Step 2

Research + Discovery

This is when the real work begins. I’ll do my best to download your brain and gather the crucial intel that’ll help me craft messaging that speaks directly to your prospects.

  • I’ll host an official 1-hour kickoff call to dive into your brand, target market, and messaging.

  • You grant me access to your analytics (if available) so I can make informed decisions.

  • I conduct behind-the-scenes industry, competitive, and SEO keyword research.

Step 3

Writing

I’ll dive into the results of our research plan, identifying key messaging, stages of awareness, and trends. Then, I’ll write your copy and content based on my research.

  • Depending on our agreed-upon timeline, I’ll take 3-5 business days to craft your copy.

  • We jump on a call where I’ll present your copy.

  • I’ll walk you through the most helpful ways to provide feedback.

  • You’ll receive solid drafts of agreed-upon deliverables in a Google Doc.

The Red Pen Phase

Together, we’ll take those drafts and turn them into final masterpieces that nail your goals.

  • You provide feedback in the Google Doc on the initial drafts within 72 business hours. 

  • I’ll talk through those edits with you, then get to work making them.

  • We cycle through again, as needed. Your agreement includes 2 rounds of copy edits.

Step 4

We launch!

With the balance payment in hand, I turn over all polished documents. You launch them into the world to start attracting more prospects and turning them into clients! If you’re interested in extending our contract, we can discuss opportunities to monitor copy performance and split test against the initial results.

Step 5

Sound like a plan? Let’s get started!